Super User Studio

Product Design Strategy & UX Innovation for Business Software

Helping B2B SaaS teams create world-class, next generation experiences in an AI-enabled world.

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Our services are dedicated to creating the workplace solutions of the future…

Our UX & product design services are tailored to meet the unique challenges of B2B software providers today & tomorrow.

Product Strategy & Innovation

Explore, visualise & validate new solutions or opportunities. Uncover the critical pathway to bringing next gen ideas to market.

Product Design Direction & UX Strategy

Set principles & frameworks that set you up for success. A strong, executable direction helps teams move forward efficiently & with clarity.

Design Systems Consultancy

In an AI-enabled world, accessible, sustainable & scalable design systems are no longer optional—they are essential pillars of success.

UX & Product Design Ops

Through hands-on leadership & close collaboration, we help you introduce more effective teams, tools & practices.

Unlocking $1billion in value for our client partners

Using collaborative design practices to transform businesses, empower teams & create differentiated user experiences.

Creating happier working lives
for 20+ years

As one of the UK’s first UX consultancies, we've pioneered human-centred design for B2B software. We believe you can balance creating better software experiences with business growth, all while helping people thrive.

  • Insurance Broker

    Insurance

  • Utilities Engineer

    Utilities

  • Teacher in Tech

    Education

  • IT Director

    IT & Operations

  • HR Manager

    HR

  • Marketing Analyst

    Analytics

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"They had a wealth of experience working with product companies & with best practices. Their knowledge played a crucial role in informing how we organised our own UX team."
Head of Ventures, Dunnhumby
“Super User Studio demonstrated an amazing ability to work to a tight timeframe, and developed an excellent understanding of what was needed to transform the user experience of our software.”
Product Manager, Darwin
“Their experience & knowledge are impressive, and what they’ve brought to the table in terms of knowledge is hard to match. Moreover, our team has learned a lot from what they’ve done.”
Product Director, Capita

Let's super charge your progress

With broad experience across complex & regulated industries, we recognise no two organisations are the same. We work dynamically & flexibly to help you make high-impact decisions with confidence.

Accelerate

Whether you're a start-up, scale-up or enterprise stalwart, our services are designed to help you step up or leap forward.

Amplify

Your technology is powerful, but your experience doesn't reflect it. Stay head & leverage the value of best-in-class UX & UI design.

Advise

Working closely with world class designers can transform how you work & enable your team to realise its full potential.

Latest Insights

Discover articles, guides & insights that aim to support product, technology and design teams work effectively & stay ahead.

RESOURCES

Product Design Principles Workshop Template

The template has been designed for enterprise software teams and aims to provide clear guidance on how to define your B2B Product Design Principles. It's easy to use and includes helpful instructions and suggested timings throughout.

Frequently asked questions.

How do you help product teams accelerate their growth?

Through close partnership with your team, we provide strategic design leadership, helping you identify opportunities, refine product direction, and accelerate your execution. Whether you're scaling rapidly or refining an existing product, our expertise in design systems, product strategy, and innovation ensures you move forward at your own pace with confidence.

What makes your approach different from other consultancies?

We already have an internal design team. How can you add value?

How do you ensure business impact through design?

The Super User Studio Digest

Stay Ahead in B2B Product, UX & Innovation

Actionable insights for B2B SaaS product leaders
3 expert-led articles every week
The latest in AI, UX, & product innovation