Pioneers & problem solvers striving to make work life less stressful
In 2008, we set out to use our skills to transform the way people work, the tools they use and the organisations behind them. We believe you can balance creating better B2B software experiences with business growth, all while helping people thrive.
Get to know us a little more
We are highly experienced product managers, designers, strategists & researchers. We use strategic product & UX design practices to champion those working hard to achieve lasting change in enterprise software.
Our story
Over the last 20 years, we’ve built deep sector expertise & sharpened our business acument. Along the way, we’ve earned awards, helped companies get acquired, seen consultancies become more product-led, transformed legacy software companies, boosted scale-ups & got start-up solutions off the ground.
Co-founders Odette & Stu, (not forgetting the studio dog Pixel), started Super User Studio nearly 20 years ago. Having worked in the largest user experience team in Europe at the time, they saw an opportunity to support businesses of all sizes in realising the value of better, user-centred design practices. At the time, there were only a handful of other agencies offering this in the UK. In those early days, we worked across a broad range of both B2C and B2B web experiences. We realised quickly that what companies really needed was to cut through complexity, break down siloes, as well as championing their users within the design process. There was nowhere more complex than large, enterprise software companies and we were hooked...
We secured our first SaaS project with Thomsons Online Benefits and continued to work with them for 7 years as they transformed from a professional services firm to product-led organisation. This resulted in multiple awards and an eventual acquisition for $250m. Since then, we have helped many companies prepare for sale or make significant leaps forward, collaborating with 100s of executive stakeholders to help them realise the vision for their solutions.
Recognised as the leading UX & Product Design Consultancy for B2B SaaS in the UK by Clutch for 5 years in a row. We gained a strong reputation as the go-to boutique consultancy for B2B software redesign. At the same time, we began formalising our player coaching services. This involved working with in-house product & design teams to expand their capabilities and take a hands-on and production-based approach to delivering on their roadmaps. Soon after, we launched an Advisory service to support founders, senior product or technology folk. This has enabled us to help senior executives in large organisations, scale-ups & start-ups alike unblock pathways to success and quickly realise a tangible vision that boosts progress.
The last year has been an exciting year of experimentation and learning for Super User Studio in the advent and rise of AI technology. Leveraging the raft of new tools this has brought with it is helping us find ever more interesting ways of working with our clients and positively challenging them. Increasingly we're partnering with product design and development teams not only to leverage these tools themselves, but to explore how to integrate AI-enabled solutions effectively into their solutions while remaining true to accessibility, regulatory requirements and the quality of the user experience they provide. By embracing this shift, we’re empowering our clients to create even greater value for their users, enhancing workplace experiences and future-proofing their business growth. No one can fully predict how AI will transform our working lives of course, but we believe that approaching this with curiosity and a commitment to human-centred design we're on the precipice of exciting and meaningful change in B2B software. Now more than ever, we need design.
Our founders
Our founder-led team is small, diverse, highly experienced & you might say, perfectly formed. The SUS Associate Network also enables us to build bespoke teams with industry specific experience.
Odette Colyer
Managing Partner, Experience & Research Strategy
Stu Collett
Founding Partner, Product Innovation & Design Strategy