CEB

Formulating a Global Design Language for Talent Management SaaS

How CEB leveraged UX and product innovation to consolidate platforms, enhance collaboration, and drive process change.

User Experience Journey Map & SaaS Dashboard Design
User Experience Journey Map & SaaS Dashboard Design


Overview

Client: Corporate Executive Board (CEB), Global Talent Management consultancy and technology provider

Product/Service: Multiple SaaS platforms and service solutions supporting a broad range of talent management needs across business functions and industries

Stage: Established enterprise

Industry: Human Capital Management, Talent Management

Services: Stakeholder Engagement, Business Analysis, Competitor and Best of Breed Review, Mapping Products, Capabilities and Services to Create a Consolidated Digital Strategy, User Research & Persona Creation, Platform Review, Experience Mapping, IA & Taskflow Redesign, Sketching Scenarios, Prototyping, Usability Testing, UI Design, Experience Language & UI System Design, Proposition Development for a New, Innovative Tool.


Our engagement

Initially we worked with SHL to redesign their Talent Measurement solutions. This involved a large scale stakeholder engagement and discovery piece to understand the very broad scope of their ERP platforms, consultancy services and capabilities.

We analysed, mapped out and helped refine how the organisation’s people connected and collaborated to deliver these elements. During this process, the organisation was acquired by CEB and this added to the complexity of their offering. SUS worked closely with global product teams to create a consolidated digital strategy and transform their customer and end user experience. This involved the redesign of cross-platform architecture, the simplification of workflows and ultimately our design of a universal experience and UI framework. The new GEL (Global Experience Language) was delivered through a series of workshops to support its adoption and integration into working practices.

Finally, we facilitated cross-functional collaboration and the development of a new proposition for an innovative tool. We worked democratically across the company to generate fresh ideas and consider how we might transform the enterprise user experience in the Human Capital Management sector.



Overview

Client: Corporate Executive Board (CEB), Global Talent Management consultancy and technology provider

Product/Service: Multiple SaaS platforms and service solutions supporting a broad range of talent management needs across business functions and industries

Stage: Established enterprise

Industry: Human Capital Management, Talent Management

Services: Stakeholder Engagement, Business Analysis, Competitor and Best of Breed Review, Mapping Products, Capabilities and Services to Create a Consolidated Digital Strategy, User Research & Persona Creation, Platform Review, Experience Mapping, IA & Taskflow Redesign, Sketching Scenarios, Prototyping, Usability Testing, UI Design, Experience Language & UI System Design, Proposition Development for a New, Innovative Tool.


Our engagement

Initially we worked with SHL to redesign their Talent Measurement solutions. This involved a large scale stakeholder engagement and discovery piece to understand the very broad scope of their ERP platforms, consultancy services and capabilities.

We analysed, mapped out and helped refine how the organisation’s people connected and collaborated to deliver these elements. During this process, the organisation was acquired by CEB and this added to the complexity of their offering. SUS worked closely with global product teams to create a consolidated digital strategy and transform their customer and end user experience. This involved the redesign of cross-platform architecture, the simplification of workflows and ultimately our design of a universal experience and UI framework. The new GEL (Global Experience Language) was delivered through a series of workshops to support its adoption and integration into working practices.

Finally, we facilitated cross-functional collaboration and the development of a new proposition for an innovative tool. We worked democratically across the company to generate fresh ideas and consider how we might transform the enterprise user experience in the Human Capital Management sector.



Overview

Client: Corporate Executive Board (CEB), Global Talent Management consultancy and technology provider

Product/Service: Multiple SaaS platforms and service solutions supporting a broad range of talent management needs across business functions and industries

Stage: Established enterprise

Industry: Human Capital Management, Talent Management

Services: Stakeholder Engagement, Business Analysis, Competitor and Best of Breed Review, Mapping Products, Capabilities and Services to Create a Consolidated Digital Strategy, User Research & Persona Creation, Platform Review, Experience Mapping, IA & Taskflow Redesign, Sketching Scenarios, Prototyping, Usability Testing, UI Design, Experience Language & UI System Design, Proposition Development for a New, Innovative Tool.


Our engagement

Initially we worked with SHL to redesign their Talent Measurement solutions. This involved a large scale stakeholder engagement and discovery piece to understand the very broad scope of their ERP platforms, consultancy services and capabilities.

We analysed, mapped out and helped refine how the organisation’s people connected and collaborated to deliver these elements. During this process, the organisation was acquired by CEB and this added to the complexity of their offering. SUS worked closely with global product teams to create a consolidated digital strategy and transform their customer and end user experience. This involved the redesign of cross-platform architecture, the simplification of workflows and ultimately our design of a universal experience and UI framework. The new GEL (Global Experience Language) was delivered through a series of workshops to support its adoption and integration into working practices.

Finally, we facilitated cross-functional collaboration and the development of a new proposition for an innovative tool. We worked democratically across the company to generate fresh ideas and consider how we might transform the enterprise user experience in the Human Capital Management sector.


User Journey Map & Service Map with Design System Guidelines
User Journey Map & Service Map with Design System Guidelines


Results & ROI

Significant reduction in maintenance costs

  • Introduced design thinking, aided breaking down silos and implemented best practices

  • Facilitated the organisation in viewing their proposition from the outside in

  • Built greater awareness and empathy with customers and end users

  • Creation of a universal Experience and UI Design framework

  • Acquired by Exponent for $400 Million


"Working with SUS was very straightforward and easy. They communicated very clearly any changes to agreed schedule or scope and any resulting costs so there were no surprises. The project deliverables were met to agreed timeframes to a high standard. I would happily work with SUS again if the opportunity arose."

MD Talent Management Customer Platforms, CEB SHL


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The Super User Studio Digest

Stay Ahead in B2B Product, UX & Innovation

Actionable insights for B2B SaaS product leaders
3 expert-led articles every week
The latest in AI, UX, & product innovation

The Super User Studio Digest

Stay Ahead in B2B Product, UX & Innovation

Actionable insights for B2B SaaS product leaders
3 expert-led articles every week
The latest in AI, UX, & product innovation