Cloud8
Enhancing Employee Benefits SaaS UX for SMEs
How Cloud8 leveraged UX and product innovation to redefine employee benefits and secure £2.75M in investment.
Results & ROI
Following our collaboration, Cloud8 were able to make the difference they had hoped for and launched an easy-to-use product which changed the way employee benefits and related communications are accessed by small business employees.
We helped the Cloud8 team create a framework to enable collaboration, where users’ needs could directly influence development. In doing so, we were also able to help Cloud8 shift focus from BAU and disparate yet bright ideas to a prioritised roadmap where they could bring new ideas to fruition faster. These operational efficiencies also allowed the team space to focus on customer centricity, learning and growth as a new company.
The Product Vision Accelerator enabled Cloud8 to develop and validate its business strategy and support their acquisition of £2.75M in investment. Cloud8 were later acquired by Benefex in 2023.